Running regional events as part of Las Palmas International Film Festival where I carried out my internship had plenty of challenges. During my placement I learnt that events can make a difference at a micro and macro level. Working with a team of dedicated people we shared our learnings, both positive and negative, at every step of the way and by taking this bold step we educate and support each other to run more effective events and further professionalise the event industry and spend event budget where they will yield the greatest results.
During my time on placement I was involved in four events. When each project was over the team brainstormed and analysed internally within our team and with our clients but very few of us publish meaningful data and outcomes from our events for others to learn from and be inspired by. Perhaps this is one of the reasons why some executives struggle to appreciate the results and return that events can bring and why we still battle to protect event budgets in times of austerity? I, on the other hand, am well aware of these shortcomings and will ensure I continue to grow in every aspect on my way to becoming a Events Manager.